Using work apps
shouldn’t be a struggle

Let’s build purposeful human-centered digital solutions that
empower users and businesses

Our Process

Using work apps shouldn’t be a struggle

Let’s build purposeful
human-centered digital solutions that empower users and businesses

Our Process

Using work
apps shouldn’t
be a struggle

Let’s build purposeful
human-centered digital
solutions that empower users
and businesses

Our Process

Using work apps shouldn’t be a struggle

Let’s build purposeful human-centered digital solutions that empower users and businesses

Our Process
Hello!

We’re PepsiCo Lens, the design unit for Frito-Lay North America (FLNA)

Hello!

We are user-centric, empathetic perfectionists who reframe business challenges as opportunities for growth. As PepsiCo’s biggest creative thinking team, we wear many hats

Research

Real data from real users to guide design decisions.

UX Design

Holistic, emotive, and user-friendly products - crafted for our users.

UI Design

Humanizing tech for a seamless and intuitive interaction.

Visual Design

The strategic use of visual messaging to connect with users.

Innovation

Our products are creativity made tangible.

Research

Real data from real users to guide design decisions

UX Design

Holistic, emotive, and user-friendly products - crafted for our users

UI Design

Humanizing tech for a seamless and intuitive interaction

Visual Design

The strategic use of visual messaging to connect with users

Innovation

Our products are creativity made tangible
Case study


Transforming Employee Experience

Challenged with boosting frontline productivity, we worked with distributed teams to track their pain points and select the right opportunity.

Read full story
Why UX?

The highest form of knowledge is empathy , for it requires us to live in another’s world .

As an organization, we are encouraged to see the world through our user’s eyes and understand their experiences. Our inherent sense of user-centricity – PepsiCo’s first behavior – gives us the ability to leave a positive imprint on our users’ lives.

Process

User-centricity in action

Process

Good UX isn’t easy. That’s why we have perfected a process that ensures we deliver. Every time.

Define & Align

Research

Create & Run Experiments

Scale

Validate

Contact Us

Ready to unleash the power of UX for your team?

Get in touch

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    Research

    Timing, source of information, and context - put together, we always !nd what we need to know.

    Research is a nuanced art wherein we gather helpful information from the right sources and analyse in consideration of its context. That’s when findings evolve into actionable insights.

    • Generative research

      Discover what we don’t know

    • Formative research

      Translate theory into practice - and test

    • Summative research

      Validate our efforts (and success)

    UX Design

    A holistic vision for our users that’s brought to life. When we’re done building it, we enhance it.

    We create wholesome experiences that account for our users' thoughts, feelings, behaviors, challenges and empowers them. This cascades to benefit the business as well.

    • Data-driven approach

      Manifest success through insights from a rigourous reseach methodology

    • Human-centered practices

      People are at the heart of our design process

    • Emotional Design

      Focus on user needs and responses to craft positive experiences

    UI Design

    Connecting the digital with the physical - we curate every interaction.

    It’s the sum that makes the whole and so, we take great care to design the elements that form the first layer of the experience for our users.

    • Design Systems & UI Patterns

      Adopting a design language to best communicate with users

    • User Control

      Empowering capabilities & information for our users

    • Accessibility

      For experiences that include and impact everyone

    Visual Design

    Good design blends in but our visual work will definitely catch your eye.

    Our deep of understanding of our users, alignment with businesses and knowledge of branding enables us to craft stunning visual elements and collaterals.

    • Branding & graphic development

      We ensure each product is its own and still part of the PepsiCo portfolio

    • Adaptability

      Consistent designs across all platforms, we don’t compromise on experience

    • Design principles

      Design decisions backed by science for an enhanced experience

    Innovation

    Stay ahead of the curve.

    In an uncertain future, with shifting market needs and unparalleled technical advancements, we prepare for the new. In the new way of doing new things our north star remains a human-centeredness approach.

    • Design Excellence

      Growth-minded culture to continously challenge ourselves and the status quo

    • Trendspotting

      Know the now to predict the future

    • Desirability, Feasibility, Viability

      Validate ideas for all intents and purposes

    Key Activities

    Bring the Business Objectives Bring the User's Objectives Prioritize & Align with Business

    Artefacts

    Opportunity Canvas

    It is a one-pager that helps facilitate discussion about a product's features or capabilities. Much like the Business Model Canvas or Lean Canvas, the Opportunity Canvas helps you walk through how customers will use your solution, potential setbacks, strategies, challenges, and metric.

    Golden Threads

    A user journey visualized with a technical solution and mapped to user value in terms of problem-solving pain points and business value. It brings the backlog to life and makes the end-to-end vision clear.

    Key Activities

    Understand User segmentations

    Conduct research

    Synthesize research data into actionable insightss

    Artefacts

    User Personas

    UX persona is a fictional character which represents your target users. Personas are an extremely valuable UX tool, allowing you to better understand your target audience and make design decisions accordingly

    User Journey

    A path a user may take to reach their goal when using a particular website. User journeys are used in designing websites to identify the different ways to enable the user to achieve their goal as quickly and easily as possible

    Key Activities

    Brainstorming solution ideas Solution Concepts

    Lo-Fi Design

    Validation

    Artefacts

    Validated Concepts / Prototype

    A simulation or sample version of a final product, which UCD team tests with the end users, gets feedback & incorporate that feedback. The goal of a prototype is to test and validate ideas before sharing them with stakeholders.

    Key Activities

    Define Roadmap Create Detailed Flows Create Hi-Fidelity Designs

    Artefacts

    MVP/Product Roadmap

    A minimum viable product (MVP) roadmap is a tool to determine what features or products to release to validate the business ideas with the least amount of resources and time.

    Detailed Future Journey/Flows

    Unlike current-state journey mapping, future-state journey mapping focuses on creating new experiences for the user, rather than repairing existing ones. It focuses on unlocking new areas of customer interaction and value, rather than highlighting pain points or areas of difficulty.

    Hi-Fi Wireframes/Working Prototype

    High-fidelity wireframes are built when the baseline ideas are already validated with users and the team is in the advanced stages of the design process to communicate design decisions to the development team prior to coding the final product. Additionally, they help validate complex interactions during user testing.

    Key Activities

    Validation through user testing

    Measure Success

    Artefacts

    Synthesized User Feedback

    UX research synthesis allows you to gain insights and make recommendations for product teams to act on. The ability to turn research into action and make the data valuable.